Proof, built into
every label.
Assay routes your products through an accredited lab network, reads every result with AI, and turns verified purity into the reason shoppers buy. Median 2.8-day turnaround. Half the price of legacy labs. On time, or the test is free.
- Heavy metalsPb, As, Cd, Hg
- Pesticides + glyphosatenone detected
- PFAS + microplasticsnone detected
- Label accuracy99.2% of claim
Clean across all 312 analytes. Purity is in the top 5% of products we have tested this quarter.
Powering transparency for the next generation of health brands
Shoppers don't trust the label. Can you blame them?
The supplement aisle runs on claims, not proof. Testing is slow, expensive, and ends up buried in a PDF no customer will ever open. So the brands doing the real work look identical to the ones cutting corners.
Assay closes that gap: independent testing, in days, shown to shoppers at the exact moment they decide to buy.
Everything they offer. Then everything they won't.
Assay covers the entire Light Labs feature set, then keeps going: scores, QR batch pages, AI analysis, migrations, and an SLA with teeth.
Test
Accredited chemistry, faster and broader than any single lab.
- 300+ panels incl. PFAS and microplastics
- Peptide purity + net content (HPLC-MS)
- Split-sample verification across two labs
- Prepaid QR sample kits, free shipping
- Scheduled auto-testing on every batch
- 2.8-day median, on time or free
Track
A real quality system, not a folder of PDFs.
- COA vault organized by SKU and lot
- Digital chain of custody, end to end
- Specs and action limits with auto-retest
- Batch trend analytics and drift detection
- Supplier scorecards ranked by results
- Recall-ready lot tracing in one click
Prove
Turn every clean result into revenue.
- One-line transparency widget
- Native Shopify app
- QR batch pages on every pack
- Public brand transparency profile
- Assay Score: purity in one number
- Widget conversion analytics
Automate
AI that does the quality team busywork.
- Plain-English COA summaries
- Anomaly flags before batches fail
- Regulatory copilot: Prop 65, EU, WADA
- Imports any lab’s legacy COA PDFs
- Slack, email, and SMS alerts
- REST API, webhooks, and Zapier
300+ panels. One intake. Zero lab overhead.
Assay is asset-light on purpose: every sample is routed to the accredited partner lab that specializes in that assay, with a digital chain of custody the whole way. You get one dashboard, one invoice, and the right instrument for every test.
If a COA misses its promised date, that test costs nothing. Legacy labs make you wait two weeks and shrug. We put money on it.
For flagship SKUs, we split one sample across two independent labs and publish both results side by side. No single point of trust, no way to game it.
Your quality system, finally in one place.
Every test, batch, spec, and supplier in a single command center. The busywork, retests, alerts, chasing paperwork, runs itself.
- Specs and action limitsSet limits per SKU; out-of-spec triggers auto-retest and an instant alert.
- Trend analyticsWatch contaminants drift across lots and catch problems before they fail.
- Supplier scorecardsRank ingredient suppliers by real test outcomes, not sales calls.
- Co-manufacturer accessCo-mans submit samples under your specs while you keep oversight.
- Recall-ready tracingEvery lot, COA, and custody record exportable in one click.
- E-sign batch releaseFormal release workflow with roles, approvals, and a full audit trail.
- Overview
- Batches
- COAs
- Specs
- Suppliers
- Widget
- Assay AI
| Lot | Product | Panel | Status | TAT |
|---|---|---|---|---|
| A-2291 | Magnesium Glycinate | Full contaminant | Cleared | 2.6d |
| A-2290 | Collagen Peptides | Peptide purity + net | Cleared | 2.9d |
| B-1147 | Greens Blend | Heavy metals + micro | In analysis | day 2 |
| B-1146 | Creatine Mono | Potency + identity | Publishing | 3.0d |
| A-2289 | Omega-3 Softgels | Oxidation + metals | Cleared | 2.4d |
- Heavy metalsPb, As, Cd, Hg
- Pesticides + glyphosatenone detected
- PFAS + microplasticsnone detected
- Label accuracy99.2% of claim
Clean across all 312 analytes. Purity is in the top 5% of products we have tested this quarter.
- Heavy metalsPassed
- MicrobialsPassed
- Potency101% of claim
The panel that pays for itself.
One line of code puts verified, batch-level results on your product page. A QR on the pack takes shoppers to the same proof in their hand. Your testing stops being a cost center and starts closing sales.
- One-line embed, or a native Shopify app
- QR batch pages: scan the pack, see the proof
- Consumer lot lookup: type a lot number, get the COA
- Fully themed to your brand, not ours
- Auto-updates the moment a new COA publishes
- Conversion analytics that prove the lift
conversion for brands running the panel
One number shoppers learn to trust.
A COA is 14 pages of chemistry. The Assay Score compresses it into a single 0-100 number, computed the same way for every product, every brand, every batch. Shoppers compare it the way they compare prices. Brands compete on it. That is the point.
- 1Helix Peptides · BPC-15799
- 2Everbloom · Collagen97
- 3Northwind · Magnesium96
Public, opt-in, and recalculated with every batch.
Ask your COAs anything.
A stack of certificates is not insight. Assay reads every result the moment it lands, so you get answers, not PDFs. This is the moat Light Labs does not have.
- Instant COA summariesEvery result in one clear paragraph.
- Anomaly detectionBatch drift flagged before a failure, not after.
- Regulatory copilotProp 65, EU limits, and WADA checked automatically.
- Label claim checkerUpload your label; AI cross-checks it against results.
- Customer copy, writtenOn-brand transparency text for every product page.
- Any lab’s COAs, importedPDFs from your old lab become structured data.
Leave your old lab in an afternoon.
Locked into Light Labs or a legacy lab? Your history comes with you, and a migration concierge does the lifting.
Import everything
Drop in your old lab’s COA PDFs. Assay AI parses every result into batches, SKUs, and specs. Nothing retyped, nothing lost.
We map your program
Panels, action limits, and retest rules are rebuilt to match, or tighten, what you had. You approve the mapping in one review.
First test free
Your first verification batch runs on us, and your widget goes live the same week. Most brands switch in one afternoon.
Plays with your whole stack.
Native app: widget, QR links, and batch sync
Drop-in plugin for the panel
Trigger flows when a new COA publishes
Results, alerts, and weekly digests
Wire results into anything else
Export documentation packs for listings
Full read/write access to your data
Push events the second they happen
Feature for feature, it isn't close.
| Capability | Assay | Light Labs | In-house / DIY |
|---|---|---|---|
| Turnaround | 2.8-day median | ~3 days | 7-14 days |
| On-time guarantee | On time or free | - | - |
| Pricing | Published per test | Quote-based | High per-test |
| Minimums / contracts | None | Often annual | Capex + staff |
| Transparency widget | - | ||
| QR batch pages | - | - | |
| Consumer lot lookup | - | - | |
| Purity score (0-100) | - | - | |
| AI COA analysis + chat | - | - | |
| Imports any lab’s COAs | - | - | |
| Peptide-specific panels | - | - | |
| PFAS + microplastics | Partial | - | |
| Split-sample verification | - | - | |
| API, webhooks, Zapier | Not published | - | |
| Setup | Minutes | Weeks | Months |
Comparison reflects publicly available information as of July 2026 and typical industry norms. Light Labs is a trademark of its owner; used here for identification only.
Built with the brands that switched.
We moved 40 SKUs from our old lab in one afternoon. The AI read every legacy COA and rebuilt our spec sheets automatically.
The QR batch pages closed our biggest objection at checkout. Product-page conversion is up double digits since launch.
I get a Slack ping when a batch starts drifting, before it fails. That used to be a quarterly surprise with a six-figure price tag.
Enterprise proof, challenger pricing.
Published prices. No minimums. No long contracts. On time or it's free.
Pilot
For brands running their first verified batches.
- Unlimited COA storage
- Testing at published network rates
- Basic transparency panel
- AI summaries on every COA
- 1 seat
Brand
For growing brands that sell on trust.
- Everything in Pilot
- Branded widget + Shopify app
- QR batch pages + lot lookup
- Assay Score + leaderboard
- Full Assay AI: chat, copilot, imports
- Retest alerts + action limits
- Slack / email / SMS alerts
- Up to 10 seats
Scale
For multi-SKU brands and co-manufacturers.
- Everything in Brand
- Co-manufacturer portal
- Split-sample verification program
- API, webhooks + Zapier
- SSO + custom roles
- E-sign batch release
- Migration concierge + priority routing
Launch pricing, illustrative. Test fees billed at accredited-lab network rates.
Are your labs accredited?
How fast is 2.8 days, really?
Can I switch from Light Labs or another lab?
Do you handle peptides?
How does the transparency widget work?
What does it cost?
Make purity your unfair advantage.
See Assay on your own product in a 20-minute demo. We will test a batch and light up your first transparency panel, on us.
No minimums. No credit card. First test free when you switch.